Ponchik was created in 2017 by Eva Lasky after the birth of her first son Archie. Eva is a Melbourne based mum and yoga teacher.
After leaving the fashion industry to pursue motherhood, Eva kept searching for affordable, stylish and eco-friendly baby clothes and gifts for Archie but couldn't find quite the right style. Which is what inspired her to create Ponchik. 
The brand name is a nod to Eva's Russian heritage where beautiful chubby bubs are affectionately called ‘ponchik’ meaning - doughnut!